We want to streamline and personalize public transportation in Los Angeles County and surrounding areas. We strive to attract more users, and optimize the experience for those who already ride daily.
We went through an ideation process that lead to three main features
This project is currently in the prototyping stage. I am responsible for everything that has to do with the Payment feature.
Metro’s current fare system places too many inconveniences for the user.
The Transfer Access Pass card program is a good solution but not perfect. It relies on passengers to remember to bring their TAP cards and deal with a kiosk machine at the station. All causing unnecessary wastes of time that can cause a user to miss a train. The solution is a digital tap card where the users always has access to the Metro using their phone.