How do people dress themselves in the twenty-first century? What role does technology play in people’s fashion and clothing experiences? The obvious answer is online shopping and though there are thousands of great examples of online shopping, rarely are they designed for specific people. I set out to find what issues still exsist for most online shoppers.
How often do you shop?
What are your favorite stores?
Do you shop at the same stores online?
Do you shop at exclusively online stores? What do you dislike about online shopping? What do you dislike about shopping at stores?
Online shopping isn’t as popular as I assumed and many people have issues with getting their correct size through online stores. The timely convenience of shopping online is spoiled because of shipping times and the fact that people aren’t always satisfied with the physical result. Some young women may struggle with online shopping but will still go online for style and fashion references.
My research led the decision to focus on women ages 17-39 who are more likely to be early adapters of fashion technology.
Take what young women already do which is go to technology to find fasion inspiration and to buy clothes and merge those two experiences together. Both of those are inheritly interconnected with a persons’ personal wardrobe and taking that into consideration could be an inovative experience. Project focuses on women ages 17-39. In user testing most women these ages were likely to have sizing issues and have used online shopping. They would be the most probable candidates to use this tool.
All wireframes get compiled into prototypes that are tested with users. The results of the tests then alter the new iteration of the design.