Mobile Stylist

How do people dress themselves in the twenty-first century? What role does technology play in people’s fashion and clothing experiences? The obvious answer is online shopping and though there are thousands of great examples of online shopping, rarely are they designed for specific people. I set out to find what issues still exsist for most online shoppers.

User research

I went to Old Town Pasadena to interview shoppers at Forever21 and Urban Outfitters. I wanted to learn about their shopping and styling habits. Focusing on their use of both internet and store locations.

Framing Questions

How often do you shop?
What are your favorite stores?
Do you shop at the same stores online?
Do you shop at exclusively online stores? What do you dislike about online shopping? What do you dislike about shopping at stores?

”I don’t like waiting for it to ship like I’d rather just have it, try it on, and not have to worry about sizing “

”I love coming to stores because I like to see what the people are wearing and get ideas from them. “

”I can’t shop online because there are somethings that I love on the model but won’t fit my body well. “

What did I learn?

Online shopping isn’t as popular as I assumed and many people have issues with getting their correct size through online stores. The timely convenience of shopping online is spoiled because of shipping times and the fact that people aren’t always satisfied with the physical result. Some young women may struggle with online shopping but will still go online for style and fashion references.


People would use technology for their fashion needs if the technology is personalized for their needs.

Ux Vision

A mobile and web platform where people get direct recommendations for products based on their body shape, style, and current wardrobe.


My research led the decision to focus on women ages 17-39 who are more likely to be early adapters of fashion technology.

Take what young women already do which is go to technology to find fasion inspiration and to buy clothes and merge those two experiences together. Both of those are inheritly interconnected with a persons’ personal wardrobe and taking that into consideration could be an inovative experience. Project focuses on women ages 17-39. In user testing most women these ages were likely to have sizing issues and have used online shopping. They would be the most probable candidates to use this tool.


  • A stream of for-sale clothing that compliments the users body and style.

  • Outfit generator using users’ exsisting wardrobe as well as items for sale.

  • Single source for online shopping

Information Architecture


Low-Fidelity Wireframes

mid-Fidelity Wireframes

User Testing

All wireframes get compiled into prototypes that are tested with users. The results of the tests then alter the new iteration of the design.


User Flows